Designing experiences customers remember – and businesses grow from.
I help brands uncover gaps in their customer journey and transform them into meaningful, memorable experiences through brand identity, illustration, and creative direction.
WHAT I CAN CRAFT FOR YOU
More than design – this is experience strategy
Great brands aren’t just seen – they’re felt. I work with businesses to identify friction in their customer experience and turn it into opportunities for connection, clarity and growth.
FOUNDATION
Illustration
Custom visuals that bring your brand to life – editorial illustration, brand assets, campaign visuals.
CORE
Brand Identity Design
Build a cohesive, recognizable brand system – logo & identity system, typography & color, brand guidelines, and applications.
EXTENSION
Merch Design
Event swag, apparel, and branded merchandise that tells your story and builds community.
STRATEGY
Creative Direction
Design the full customer experience – customer journey audit, experience strategy, brand positioning and end-to-end creative direction.
Merch Design
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On The Lawn
Focused on keeping the story and narrative of the non-profit On The Lawn, I developed event swag that inspired collaboration and growth in Bend, OR.
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Cascade Tshirt
This design started as a gift to my coworkers at an outdoor company in Bend, OR. This piece has always stuck with me as a symbol of that season of my life that I want to share with others.
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Eleven Streetwear
Eleven Streetwear was a small business aiming to foster a community inspired by soccer in Long Beach, CA. The merchandise would allow Eleven to pour back into the community through youth soccer camps and skill clinics.
Brand Design
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Whitecap Brewing
Born in the mountains, inspired by the slopes. Whitecap Brewing wanted to develop a brand that would speak to skiers and snowboarders.
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Grateful Coffee Roasters
For many coffee can be a religious experience. Through ritual and craft, Grateful coffee aimed to create a brand experience that communicated the reverence and gratitude we all have for coffee.
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Paradise Trail Mountain Club
PTMC was a non-profit set on curating a space for parents to bond with their kids in the outdoors. The brands mission was to educate parents on outdoor activities and connecting with their children.
Interface Design
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Potluck in the Park
Potluck in the Park is a non-profit that prepares and serves a meal to those needing one every week, rain or shine. PITP was in need of a brand refresh, as well as creating a better digital experience that was crucial to their volunteer outreach.
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Locavore App
Aiming to eat healthier or have specific dietary needs? Locavore was created as a resource that helps users find the best food options for their specific needs.
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Bureau of Land Management
A lot of government websites are old school and outdated. This was an exercise in creating a cleaner, brighter experience for users of the BLM.
DESIGNING WITH INTENTION
I’m a creative focused on the intersection of brand, illustration, and customer experience.
My approach goes beyond aesthetics – I look at how people interact with your brand at every stage, and design system that make those interactions meaningful, seamless, and memorable.
Let’s create something memorable.
Ready to transform your customer experience? I’d love to hear about your brand and explore how we can work together.